Top 5 ways video marketing will increase engagement at your next event.
As the cost of event delivery increases year on year, budgets continue to be squeezed, whilst the business and attendee’s expectations grow with each event.
Today events are more about creating a memorable experience, and promoting your event cost-effectively is key to its success which remains challenging.
95% of event professionals who use video say it’s an effective part of their marketing strategy.
But why is this? In a recent survey conducted by ‘Eventbite’ in their ‘2019 Pulse Report,’ successful event professionals use well-crafted videos to offer a unique and more immersive experience. This enables them to showcase what happened at their latest event and what will be happening at their next event, to increase awareness, drive interest and facilitate a desire to attend.
But event video production is expensive?
We hear this all the time, and thankfully the answer is surprisingly not. Considering an event video as a standalone marketing asset, it’s understandable to think why some people consider it expensive. But understanding it’s true potential means it can deliver an amazing unrivaled ROI.
We ensure as much coverage as possible, as it provides not only a great insight into your event, but it also creates a valuable marketing archive of assets to be strategically used across your social media over many weeks and months.
Social Media ❤︎ Video!
Over the past year or so fundamental changes have been taking place across social media with the algorithms now putting more emphasis upon mobile and video content. Whilst we are familiar with the phrase ‘content is king,’ video has cemented itself as the ‘king of content’. Whilst professional event photography still plays an important part of your marketing mix, video is considered the no.1 way to drive engagement.
How can we fully utilise video to maximise our ROI?
This is a great question as it means our clients are already thinking about the potential of video. The vast majority of initial requests we get is for a standalone highlight video which is great, but other valuable video marketing opportunities can be squeezed out of your event to meet your business’ need to maximise your ROI.
That’s why we offer our clients a range of video options at an all-inclusive rate, including all or a combination of;
1. Pre-event keynote speaker video
This is a perfect opportunity to build excitement by offering a series of short branded videos featuring your keynote speakers. These videos allow them to reach out and start connecting with your attendees and those considering to attend, to provide valuable insights into your forthcoming event and offer some great top tips or things to consider before the event. These are also great for sharing across social media!
2. Pre-event FAQs
This is a great way for your attendees or those thinking about attending to access key information in a way that is more personable and memorable. It also helps to distinguish your event from your competitors.
Information can be about the venue and its facilities, provide an outline of the schedule, introduce keynote speakers, transport links and parking information, registration details and important information about catering and dietary requirements. The more you interact with your attendees prior to the event the greater connection and sense of loyalty attendees will have towards you.
This can be done as a voice-over narration, animation, presented by a keynote speaker, someone from your SLT or we can source an experience presenter for you.
3. Event ‘bite sized’ clips for social media
This is a great way for attendees to share content across their own social media for free. It also ensures your approved branded content remains aligned to your marketing goals whilst reaching a wider audience more organically.
Short (10 sec) branded videos can be filmed, edited and made available onsite via a free to access link throughout the event. These videos could be inspiring message from a keynote speakers or short testimonial from attendees as part of a live event hashtag campaign.
Whatever content you wish to publicise, it turns attendees into valuable ambassadors for your business, it showcases the event and their experience, champions your brand and helps maximise your coverage.
4. Highlight promo video
This has become a staple for most events considering video marketing, as it provides a fantastic reminder of your amazing event, allowing attendees to relive the experience and share with others. Also, this footage can be re-purposed as a great pre-event video for your next event to deliver an even greater ROI.
5. Post-event follow up video
After a successful event keep the conversation going with a timely update recapping the key elements covered at your event with valuable reminders, encouraging your attendees to access resources, continue to engage and action key deliverable.
To find out more about how we can help you maximise your event marketing with cost-effective video production nationwide, visit us at https://www.profotodesign.com/london-event-photographer
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