Updated: Feb 12, 2019
From sole traders to SMEs finding time to promote your business online via social media is something we all know we need to do, but finding time, knowing where to start, creating the content means for most businesses this stays firmly on their 'to-do' lists.
ProfotoDesign is an award-winning content creator and we are here to help. For over 15 years we have been creating affordable marketing content and managing social media accounts, helping to grow businesses whilst freeing you up to get on doing what you do best.
Benefits of Social Media
Lets take this back to the basics. Social media typically refers to the main players the likes of Facebook, LinkedIn, Twitter and Instagram, with new apps coming through all the time. These companies haven't be far from the headlines of late, and for all the wrong reasons. But as a sole trader or SME they still remain a positive and valuable tool, allowing others to discover and engage with your business directly.
But what are the main benefits of social media for you and your business? Done right social media helps to increase brand awareness, whether this is locally, regionally, nationally or even internationally. It really depends upon your type of business and how wide you wish to spread your net.
Social Media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business visibility. Social Media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers.
Social media also give you an opportunity to make your brand more personable, helping your audience understand what you do and promote confidence to use your service. As you build your online presence, you also start establishing yourself as an industry thought leader, the go-to source for information.
Its widely known that for customers to purchase a product or service they need to have over 8 interactions with your business first, it's very rare that someone will automatically buy something (unless its an emergency) just because you tell them you are selling something. So social media is seen as being a softer sell, and by building up a following it mean as a business you know the people and businesses who follow you are interested in what you do.
With social media users logging in multiple times a day, and by offer informative and entertaining content means they will become familiar with your product or services really quickly, which increases the likelihood they will do business with you.
But this will cost my business a small fortune right? Well no. Done right it really shouldn't, and the benefit to your business should outweigh any cost. As a SME we understand the unique pressures you face with cash-flow being one of them, that is why we offer affordable tailored solutions, monthly plans to help spread the cost, and the flexibility to increase your plan as your business grows.
Here at ProfotoDesign we are not about marketing jargon or some over-baked marketing strategy, we are about creating bespoke engaging photographic and video content for your business, offering practical advice, and supporting your businesses going forward at affordable rates nationwide.
To find out more about how we can help your business by visit our Social Media Account Management service HERE. We look forward to working with you :)